Corporate Goals & Objectives

Our goals and objectives are straightforward...

Our goals and objectives are straightforward and seek to ensure we run a professional, profitable and ethical company, building relationships with suppliers and investors, driving business in the hotels and developing the business as a whole.

In summary, we aim to:

1. Acquire and operate hotel properties, furnished and equipped to the top of the UK 3 Star classification standards, and maintain them at this level.
2. Build relationships with investors, secure management contracts and successfully manage the hotel investments, underpinning asset values.
3. Re-establish our position in the market place as a recognised and trusted Hotel Management Company.
4. Achieve levels of profit sufficient to provide for reinvestment and suitable returns to shareholders and investors.
5. Within each hotel operation, provide complete satisfaction to clientele in terms of facilities and service standards, food and beverage and related products, at a fair price.
6. Manage hotels by human resource policies which encourage and reward individual and unified effort and achievement, provide training and personal development opportunities and create a working environment in which staff can feel a real sense of job involve
7. Market the hotels through recognised and trusted Brands, selected agencies and direct marketing initiatives from the hotels, to high standards of ethics and taste.
8. Adopt best commercial practice and ethical standards in dealing with clientele, suppliers of goods and services and other contacts.
9. Seek to comply with all statutory and other external relevant authorities. Define and keep under review Company policy, allowing flexibility for local requirements.

May 2007